Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

EP 93 | Why Your Email Metrics Might Be Wrong (& How to Use Them Anyway)

Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. 
But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable. 
What’s an email marketer to do?!?
In today’s episode, you’ll learn which email metrics actually matter, which ones have become less reliable (thanks a lot, bots 🙄). and how to use your data to make smarter decisions that lead to better sales.
 
In this episode, you’ll learn:
Why more data isn’t always better (and can even lead to decision fatigue)
Why open rates and click rates are less reliable today
What “bot opens” and “auto clicks” are—and how they’re skewing your reports
The 3 questions you should ask when reviewing your metrics
What review monthly or quarterly to improve your conversion rates
Why you shouldn't compare your metrics to someone else’s
How to use your data to double down on what’s actually working
MENTIONED IN THIS EPISODE:
👉 If your email metrics have you feeling lost or stuck, there are 2 ways we can help! 
1) Take email off your plate with a full-service solution which provides strategy, metrics monitoring, and email copy so you don’t have to do a thing! Get the full service solution details here: https://meganwisdom.com/email-marketing
 
2) Tired of guesswork? Need a plan? Book a strategy session to get a personalized plan based on your specific email data and needs. CLICK HERE to book yours!
—-----------------—-------
⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram 
⭐️Get email marketing tips delivered to your inbox 

EP 92 | One Email Prompt to Help You Show Up, Share, and Sell (Without Feeling Salesy)

If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! 
We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor.
You’ll learn how to:
Use a simple story about a mistake to create empathy and trust
Brainstorm specific details that emotionally resonate with your audience
Seamlessly transition from story to sell
Write a clear and confident call to action (that actually works)
Plus, I share tips on how to make your story they-focused and how to tap into the power of emotion before logic and action take over.
Listen in to learn how to turn the prompt into an email that feels authentic and leads to conversions.
 
MENTIONED IN THIS EPISODE: 
📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!
You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.
—-----------------—-------
⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram 
⭐️Get email marketing tips delivered to your inbox 

EP 91 | 4 Sneaky Places You're Losing Leads Without Knowing It

Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! 
In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers into lifelong fans.
Spoiler alert: with one of these strategies I was able to grow a client’s list by 44% in a 60 days!! 
Tiny tweaks can lead to big growth over time—because every lead counts. Let’s make sure no one slips through the cracks!
Here’s what you’ll learn: 
How to turn social media followers into email subscribers
A smart way to use products you’ve already sold to grow your list
The #1 mistake people make with freebies (and how to fix it)
Why your external sales platform might be hoarding your leads
 
MENTIONED IN THIS EPISODE:
Megan Wisdom Copywriting can find your lead leaks and start recapturing them to rapidly grow your list. It’s part of our Full Service Email Marketing Plan! Contact me for more details on how it works!
Manychat - the tool for collecting leads from social media
Zapier - can connect some sales platforms to email service providers for seamless lead generation
 
⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram 
⭐️Sign up for email marketing tips in your inbox 

EP 90 | Three Ways to Potentially Double Sales Without Using Social Media

​Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place?
 
In this episode, you’ll learn:
How to double your email open rates
Techniques to increase click-through rates
Strategies for growing your email list with quality leads
The importance of storytelling in emails
Tips for ensuring your emails are easy to read and take action
 
MENTIONED IN THIS EPISODE:
➡️ CLICK HERE to get the Email Foundations That Affect Sales Mini Course for $29! 
Learn the industry-proven tips that professional copywriters use to tweak email content that can improve conversion rates. From subject lines to send times, segmentation and more, you'll learn how to make the most of what you've written 
 
Try Mail Tester to check your email's deliverability and spam score. https://www.mailgenius.com/
 
Past episodes related to this topic:
🎧EP 02 | How to Write Engaging Emails (Even If You Hate Writing)
🎧EP 03 | How to Consistently Improve Open Rates
🎧EP 86 |The Email Strategy That Took a Client from 12% to 50% Open Rates
🎧EP 7 | How Can I Use Storytelling in Email Marketing? LIVE Storytelling Exercise
🎧EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free
-------------------------------
 
⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram 
⭐️Sign up for email marketing tips in your inbox 

EP 89 | Loyalty Isn’t Logical: What Neuroscience Says About Brand Loyalty

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans.
In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions.​ You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn’t rational, it’s primal.”
 
We’ll discuss:
The surprising primal nature of customer loyalty and client retention
The four core drivers of loyalty: reward, memory, emotion, and social interaction
Practical strategies to foster brand loyalty
The right way to give clients a dopamine hit (Hint: it’s not social media)
The power of social proof for buyer behavior
How you can use your email marketing to create emotional connections
The importance of fostering community and simple sign up/checkout systems
MENTIONED IN THIS EPISODE:
📖READ: Mailchimp's The Science of Loyalty Report​
📩SIGN UP: Join the FREE Email Storytelling Challenge​
—-----------------—-------
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

EP 88 | Two Non-Negotiable Foundations for High-Converting Copy

Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops.
 
In this episode, we’ll cover:
The two non-negotiable elements of a profitable launch or product promo
How market research shapes every piece of your copy (and how to do it right)
The secret to a sales page that does the selling for you
Why reply on AI alone won’t create high-converting copy (and what will)
How to take one great key piece of copy and turn it into an entire sales strategy
 
MENTIONED IN THIS EPISODE:
🚀 Grab the Launch Copy Checklist to plan your promo without overwhelm. 👉CLICK HERE!
📩  Need done-for-you sales page or email sales sequence? Check out our launch copy services at www.meganwisdom.com/services
 
—-----------------—-------
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

EP 87 | How to Provide Value in a Nurture Email without a Freebie

The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients. 
Today, you'll hear an excerpt from my interview with Gillian Perkins on her podcast, Work Less, Earn More, where we dig into the benefits and implementation of storytelling in marketing. 
 
If you’ve ever felt like you need to throw a freebie or discount into every email just to grab attention, I’ve got some news for you—there’s a way to add serious value without always doling out freebies. 
We’re chatting about how storytelling can transform your emails into must-open messages that resonate, build trust, and feel just like a heart-to-heart with a friend.
In this episode you’ll hear:
The significance of storytelling in Polynesian culture and its application in business​.
How storytelling can enhance client relationships and community building​.
The magic behind using emotion and real-life examples to spark action
Simple, everyday ways to weave value into your content—without always needing a discount
Misconceptions about storytelling in marketing
Tips on using personal anecdotes and analogies to create deeper connections
 How to keep your email audience coming back for more, even when you’re not giving away stuff
 
MENTIONED IN THIS EPISODE:
🎧This is an excerpt from Episode 246 of the Work Less Earn More podcast with Gillian Perkins. Click the link to listen to the entire episode!
📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!
You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.
 
—-----------------—-------
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

EP 86 | The Email Strategy That Took a Client from 12% to 50% Open Rates

Are you struggling with low open rates and unsure what to do better?
In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there.
We’ll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can make a huge difference in email metrics and in sales. 
In this episode, we’ll cover:
The first steps to take when assessing your email list health and engagement
How to structure a consistent and effective weekly or monthly email strategy
Why you might want to create “sections” in your newsletter and what that could look like
How to use storytelling in email marketing (and why it has to connect back to your reader)
The importance of tracking and optimizing key email metrics for success
 
MENTIONED IN THIS EPISODE:
🎧Hear the rest of this interview with Gillian Perkins on Episode 246 of the Work Less Earn More podcast. 
📩 Need help crafting a personalized email strategy that works best for your online business? CLICK HERE to book a strategy session.
 
—-----------------—-----------------—-----------------—-----------
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

EP 85 | Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel

Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. 
But what if your welcome sequence didn’t stop after just a few emails? 
Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—or even months—ensuring every new subscriber gets your best content while keeping them engaged and ready to buy.
This strategy can help you automate sales, stay top of mind, and create a seamless experience for every subscriber. But is it right for your business?
In this episode, we’ll cover:
How an endless welcome sequence differs from an evergreen sales sequence
The biggest benefits
The risks (and how to avoid them) 
How to structure your sequence to build relationships, boost engagement, and increase conversions
Whether or not this strategy makes sense for your business model
 
MENTIONED IN THIS EPISODE:
📩 Need help mapping out your Endless Welcome Sequence? Let me help you create a plan and write the emails for you! CLICK HERE to book a strategy session.
💡 Check out my email marketing services – If you’d rather not write build out an entire email automation, I’ve got you covered! Learn more at https://meganwisdom.com/services.
💪My favorite strength training workout: EVLO Fitness
 
—-----------------—-----------------—-------------
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
 

EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result.
If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end!
In this episode, we’ll cover:
The surprise that changed my perspective on my “dead” email list
Why email marketing can work for you, even when you aren’t working
The strategy behind re-engaging cold subscribers (without tanking your sender reputation)
Why I didn’t move my list to a new email platform—yet
How online business owners often jump ahead of where they are (and how I’m avoiding that mistake)
The reality (i.e. limitations) of using MailChimp’s free plan 
How to stay financially smart with your onlines business decisions
 
MENTIONED IN THIS EPISODE:
🎧 Episode 82 – Hear the backstory on the Email Revival Project.
💡 Need a help re-engaging cold subscribers? Book a strategy session with me to create a re-engagement plan that protects your sender reputation. Sign up here!
📖 Profit First by Mike Michalowicz – A must-read for staying profitable in your business.