Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

EP 50 | QUICK TIPS SERIES #5: Strategic Link Placement for Higher Conversions

 
Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.
 
In this episode, we dive into the power of hyperlinks in your emails. From using clear colors to strategic placement, these tips can make a big difference in your email performance
Did you know that the placement of your links can impact your email conversion rates? Learn how to strategically place your hyperlinks to maximize clicks and engagement. 
 
This week’s homework:
Experiment with link placement. Add a hyperlink strategically higher up in your email and compare to prior click through rates. 
 
MENTIONED IN THIS EPISODE:
Looking for a full-service email marketing solution? CLICK HERE for more info!
 
Connect with Megan Wisdom Copywriting:
 
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 49 | QUICK TIPS SERIES #4: Power Up Your Preheader

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.
 
Learn how to make your email marketing 1% better using the power of preheaders.They play a crucial role in attracting readers, generating interest, and driving engagement with your email content. 
You can use this overlooked tool to:
elaborate on the subject line and reduce confusion
create a sense of urgency by highlighting limited-time offers or exclusive content
make readers curious about what’s being offered inside
 
This week’s homework:
It’s simple: Start using preheaders this week or create a more carefully crafted preheader (50 words or less).
 
MENTIONED IN THIS EPISODE:
Looking for a full-service email marketing solution? CLICK HERE for more info!
 
Connect with Megan Wisdom Copywriting:
 
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
 

EP 48 | QUICK TIPS SERIES #3: Retain Readers with a Unique Unsubscribe Message

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.
 
Episode 48 is all about turning the dreaded "unsubscribe" into a positive experience. I’m sharing some valuable insights on how to spice up your unsubscribe section in your emails to leave a lasting impression and possibly prevent people from leaving altogether. 
 
Today you’ll learn how to add a touch of humor or personality to your unsubscribe text to make readers think twice before leaving your list. But even if they do unsubscribe, you’ll still be able to part on a light note, improving the chances that you’ll one day meet again!
 
This week’s homework:
Review your unsubscribe section and brainstorm some witty phrases or lighthearted text that fits your brand voice, then add a sentence to your newsletter template.
 
MENTIONED IN THIS EPISODE:
Looking for a full-service email marketing solution? CLICK HERE for more info!
 
Connect with Megan Wisdom Copywriting:
 
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 47 | QUICK TIPS SERIES #2: Email Personalization Tools and Techniques

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.
 
We’re getting personal on this episode! Using personalization in email marketing can often improve open rates by up to 29%...and it also has a significant impact on click-through rates, too!
 
Today you’ll learn:
the importance of segmenting and how it helps improve engagement by creating content crafted specifically for one part of your audience
how using first-name generators help you stand out in an inbox
why first names don’t just belong at the start of an email
how A/B testing can help you find the best subject lines for your list
This week’s homework (just pick one!):
Personalize your next subject line using a first name generator (maybe do a little A-B testing to see how it compares to just a regular subject line without a name in it)
Change your greeting. 
Add a first name generator somewhere in the text of the email rather than just at the start.
 
MENTIONED IN THIS EPISODE:
Looking for a full-service email marketing solution? CLICK HERE for more info!
 
Connect with Megan Wisdom Copywriting:
 
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
 

EP 46 | QUICK TIPS SERIES #1: Strategies for Irresistible Subject Lines

With the arrival of spring, we're all bustling with activities, and it's the perfect time to dive into a series of quick tips to enhance your email marketing strategies. Over the next six weeks, we'll be sharing short, actionable episodes to help you improve your email marketing game.
 
In today's episode, we focus on the art of creating subject lines that grab attention and boost open rates. We discuss the importance of subject lines, as they play a crucial role in a recipient's decision to open an email.
 
Subject lines are crucial for getting your emails opened. In this episode, we discuss client-focused approaches and sparking curiosity in your subject lines. Learn how to make your emails stand out in a crowded inbox!
 
Ready to up your email game? Try the homework challenge at the end. Shoot me an email or DM me on Instagram to show me what you’ve done so we can celebrate together!
In this episode, you’ll learn how to:
Create client-focused subject lines - Shift the emphasis from you (or your product) to the reader
Create curiosity-driven subject lines - Learn how to close the loop!
Avoid Common Pitfalls - Do this, not that!
This week’s homework:
Ensure your opt-ins collect first names along with email addresses.
Brainstorm seven different subject lines for your next email, focusing on being client-centric and curiosity-inducing.
Conduct A-B testing with two of the strongest subject lines to see which performs better.
 
MENTIONED IN THIS EPISODE:
Looking for a full-service email marketing solution? CLICK HERE for more info!
 
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 45 | Behind the Scenes of a Live Launch: What’s Working Now

Ever wondered what happens behind the scenes at a live launch. Admit it–we’re alla little nosey, I mean, CURIOUS about what’s happening in other businesses…especially if you’ve never launched before!
 
In this episode, we'll dive into the behind-the-scenes of a recent live launch, sharing insights into how the market has changed over the past couple of years and what’s working now (in 2024). You’ll also get tips that can help you navigate the world of live launching with confidence. 
 
MENTIONED IN THIS EPISODE:
🤗 COMING SOON!!! There’s a way where you can know exactly what to do to launch a product! NO matter if you’re a newbie who’s totally confused and overwhelmed by the launch process or a “seasoned pro” who has multiple launches under her belt (but is always game to learn how to improve sales), you’ll want to get on THIS WAITLIST  ➡️ CLICK HERE TO BE THE FIRST TO KNOW!
 
Need help with your next launch? Send me a message explaining if you are curious about done-for-you launch copy services or if you think an email audit is right for you. I’ll send you all the details and a price list! 
Connect with Megan Wisdom Copywriting:
 
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 44 | Maximize Your Email Marketing: Repurposing Ideas for Busy Entrepreneurs

Are you tired of constantly creating new content for your online business? Yeah…ME, TOO!
 
Here’s an idea. 💡 Let's make our marketing work smarter, not harder! 
 
Learn how to reuse and repurpose your old email marketing content into other forms of copy for your online business to save time and effort. By the end of this quick episode, you’ll have a few practical content creation ideas that you can start using today so that busy entrepreneurs like yourself can buy back your time while still communicating your brand message clearly across multiple platforms.
 
🗣MENTIONED IN THIS EPISODE:
Ready to take email marketing off your business owner to-do list?The full-service email marketing service can help you reduce your to-do list and make more sales! Learn more: CLICK HERE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
 

EP 43 | Dealing with Hesitant Buyers? Try a Downsell

Whether you're in the midst of a live launch or simply looking to boost your sales strategy, understanding the power of a downsell can make a significant impact on your bottom line. You could be leaving money on the table if you don’t have a strategy to deal with buyer hesitancy.
– Enter the mighty downsell offer.--
In this episode, we discuss the concept of downselling as a strategy to offer a more affordable solution to potential customers who may not be ready for your premium offer. 
We’ll talk about how to identify the individuals who are ready for a downsell offerv(Hint: it’s not everyone!). We’ll also discuss the right time to offer a downsell so you can capitalize on the interest and engagement of your audience and “strike while the iron is hot.”
This strategic approach can help you convert warm leads into paying customers and boost your sales while also providing your ideal client with an entry-level opportunity to work with you when they aren’t quite ready for your premium offer.
 
🗣MENTIONED IN THIS EPISODE:
Join my email list  >> HERE
EP 42: Live Launch Essentials: Copy You Can't Afford to Forget
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 42 | Live Launch Essentials: Copy You Can't Afford to Forget

Are you gearing up for a live launch but feeling overwhelmed with all the copywriting needs?
I’m covering the three (FOUR!) stages of launching and all the copywriting components you need for each. Get tips on creating high-converting copy that will help you close the deal with confidence. Plus, grab a free launch list checklist in the show notes to stay organized throughout your launch process. 
 
Whether you're a seasoned pro or new to the world of live launches, this episode is a must-listen. Learn how to craft compelling copy that connects with your audience and drives sales
 
🗣MENTIONED IN THIS EPISODE:
Download the FREE Launch Checklist
EP 17 | Evergreen vs. Live Launches: Which is the Best Way to Sell?
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 41 | How to Write Emails That People Actually Want to Read - Courtney Talley of Salesgirl Social

If you think email marketing has to be boring, think again! Today, we’re chatting about how to create engaging, personality-filled, story-driven emails that everyone wants to read.
Today, I’m excited to share a new podcast episode featuring the amazing Courtney Talley, the author of the daily email Sales Girl Social. You’ll get insider tips on creating engaging emails and connecting with your audience. Courtney is a true Salesgirl who not only knows how to get attention but also how to handle doubts, provide value…and she never stops selling!
Courtney shares the birth story of Sales Girl Social, how it evolved into a must-read daily newsletter with an incredible 75% open rate!. 
Ever wondered how to make your emails stand out? Courtney's secret sauce lies in personality-filled, story-driven content that keeps readers hooked. Learn how she crafts emails that convert and entertain at the same time. Plus, she spills the beans on where she finds her creative inspiration. 
Discover the platform Courtney uses for Sales Girl Social and why it's a game-changer for growing your audience.  Plus, find out the surprising benefits of storytelling in marketing that will make you rethink your email strategy. Y’all know how I feel about storytelling!
If you're ready to up your email game and connect with your audience in a whole new way, this episode is a must-listen! Get all the juicy details from Courtney Talley on how to make those emails irresistible to open!
 
➡️ MENTIONED IN THIS EPISODE:
SIGN UP for Salesgirl Social, the daily newsletter written by Courtney
Connect with Courtney via Instagram @thesalesgirlsofficial
Follow Mat & Kacy “the OG Salesgirls” from GuideCulture on Youtube: https://www.youtube.com/@TheSalesgirls
Courtney’s favorite newsletter for sporty girls: The Gist
A daily newsletter both Court & Megan enjoy: The Morning Brew
Connect with Megan Wisdom Copywriting:
 
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips