Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

EP 99 | 5 Simple Ways to Add More Personality to Your Emails

Are your emails  feeling a little ‘blah’? What if there was a way to take your emails from 'meh' to memorable?
In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality.
In this episode, we’re talking about how to bring more of the secret sauce behind your online business into your email marketing. 
Spoiler alert: It’s YOU. You’re the secret sauce.
 
In this episode, you’ll learn:
The difference between authentic voice and overused gimmicks
Why personality builds trust, engagement, and loyalty
How to confidently share opinions that help you stand out
5 practical ways to make your emails more memorable
The secret to writing faster when you stop trying to sound like “everyone else”
 
MENTIONED IN THIS EPISODE:
 
⭐️Download: 15 Questions to Help You Uncover Your Brand Personality
 
⭐️Join the free Email Storytelling Challenge 
 
⭐️Done-for-You and Done-With-You Email Support

EP 98 | 4 Lies Online Business Owners Believe About Storytelling in Marketing

Think your business doesn’t need to use storytelling in your marketing? Think again.
 
In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions.
 
From the brain science behind why stories sell to examples that prove you do have stories worth telling (yes, even your trip to Target!), this short and punchy episode is your permission slip to finally hit “send” on those story-driven emails.
 
Storytelling isn’t fluff—it’s strategy. And it just might be the thing your emails (and sales) are missing.
 
What You’ll Learn:
Why storytelling is the secret weapon for standing out in a crowded market
The three powerful purposes of story: clarify, unify, and motivate
The truth about whether people actually want to read your stories
How storytelling impacts your brain—and your buyer’s behavior
What to do if you think you’re “not a good writer” or don’t have stories to tell
 
MENTIONED IN THIS EPISODE: 
📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!
You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.
 
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EP 97 | Ditch Boring PDFs! Try These 2 High-Value Lead Magnets Instead

If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate.
 
You’ll learn:
Why PDFs aren’t (usually) ideal lead magnets
Two better options that are low-cost, high-interest, and trust-building machines
How to use a 5-day educational email series to deliver quick wins and boost conversions
How to create a private podcast even if you don’t have a show or fancy recording equipment
A simple tech tool that makes it easy to launch your own private audio feed—no podcasting experience required
Plus, I’ll share a teaser about a new resource dropping soon for online business owners who want better email conversions without another course to slog through. 🎉
MENTIONED IN THIS EPISODE: 
 
PushPod - a low-cost solution for creating private podcasts
 
Be the first to know about this week’s big announcement that helps busy online business owners with email marketing mastery (and it’s not a course!)  ➡️ SIGN UP HERE
 
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EP 96 | Frustrated with Email Marketing? 8 Signs That Something Is Off

Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it.
You’ll learn:
Why low open rates could mean more than just a boring subject line
The messaging mistake behind dismal click-through rates
What it really means if you’re emailing consistently but still not making sales
How relying too much on templates or AI can negatively impact email marketing
Why growing your list doesn’t automatically lead to more sales (and what to check instead)
The mindset shift that helps you finally sell in your emails without feeling gross
 
MENTIONED IN THIS EPISODE: 
 
Get outside eyes on your offers and create a marketing plan for the next two quarters: Book a strategy session ➡️ HERE
 
Be the first to know about next week’s big announcement that helps busy online business owners with email marketing mastery (and it’s not a course!)  ➡️ SIGN UP HERE
 
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EP 95 | Email Revival Project [3]: First Attempts at Resurrecting a Dead List

Have you ever ghosted your email list… for months (or years)? 🙋‍♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business . 
This episode is part two in the Email Revival Project series. I break down:
The why behind re-engaging this list now
The 4 types of emails I sent (and the real results)
What worked, what didn’t, and why
How I used open and click metrics to decide next steps
What this means for your own cold list strategy
If you’ve been avoiding your email list because you don’t know where to start—or you’re worried you’ll “mess it up”—this is your permission to start messy and get strategic as you go.
 
MENTIONED IN THIS EPISODE: 
Need help with your email marketing strategy or re-engage plan? Book a strategy session ➡️ HERE
 
EP 82 | Email Revival Project [1]: Lessons from a Neglected Email List
 
EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision
 
Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist!  < Not an affiliate link. I’m just a big fan! 
 
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EP 94 | Your Plan for Tackling Email Marketing Burnout

We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode,  I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout.
You'll walk away with simple low-energy email ideas, strategies to prep for those "blah" days, and a thoughts about how few systems you can set up now to make your life easier whenever you want to step away form email marketing for any kind of extended break.
You don't have to be perfect to keep building your business — consistency is key–but you can still take an extended break!
 
In this episode, you’ll learn:
 
Why you shouldn't feel guilty about low-energy days
Easy email ideas you can send when you're feeling drained
How to create a "swipe file" or "inspo file" to spark ideas fast
Why keeping a running list of ideas in your notes app can save you
How setting up automations (like an endless welcome sequence) can give you breathing room
Why repurposing old content is smart and strategic
How to get help setting up systems when you're too overwhelmed to do it yourself
 
MENTIONED IN THIS EPISODE: 
Need a break from email marketing (but still want to make sales)? Check out our full-service email marketing solution for online business owners.
EPISODE 85:  Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel
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EP 93 | Why Your Email Metrics Might Be Wrong (& How to Use Them Anyway)

Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. 
But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable. 
What’s an email marketer to do?!?
In today’s episode, you’ll learn which email metrics actually matter, which ones have become less reliable (thanks a lot, bots 🙄). and how to use your data to make smarter decisions that lead to better sales.
 
In this episode, you’ll learn:
Why more data isn’t always better (and can even lead to decision fatigue)
Why open rates and click rates are less reliable today
What “bot opens” and “auto clicks” are—and how they’re skewing your reports
The 3 questions you should ask when reviewing your metrics
What review monthly or quarterly to improve your conversion rates
Why you shouldn't compare your metrics to someone else’s
How to use your data to double down on what’s actually working
MENTIONED IN THIS EPISODE:
👉 If your email metrics have you feeling lost or stuck, there are 2 ways we can help! 
1) Take email off your plate with a full-service solution which provides strategy, metrics monitoring, and email copy so you don’t have to do a thing! Get the full service solution details here: https://meganwisdom.com/email-marketing
 
2) Tired of guesswork? Need a plan? Book a strategy session to get a personalized plan based on your specific email data and needs. CLICK HERE to book yours!
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⭐️Get high-converting copywriting for your business
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EP 92 | One Email Prompt to Help You Show Up, Share, and Sell (Without Feeling Salesy)

If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! 
We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor.
You’ll learn how to:
Use a simple story about a mistake to create empathy and trust
Brainstorm specific details that emotionally resonate with your audience
Seamlessly transition from story to sell
Write a clear and confident call to action (that actually works)
Plus, I share tips on how to make your story they-focused and how to tap into the power of emotion before logic and action take over.
Listen in to learn how to turn the prompt into an email that feels authentic and leads to conversions.
 
MENTIONED IN THIS EPISODE: 
📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!
You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.
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⭐️Follow me on Instagram 
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EP 91 | 4 Sneaky Places You're Losing Leads Without Knowing It

Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! 
In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers into lifelong fans.
Spoiler alert: with one of these strategies I was able to grow a client’s list by 44% in a 60 days!! 
Tiny tweaks can lead to big growth over time—because every lead counts. Let’s make sure no one slips through the cracks!
Here’s what you’ll learn: 
How to turn social media followers into email subscribers
A smart way to use products you’ve already sold to grow your list
The #1 mistake people make with freebies (and how to fix it)
Why your external sales platform might be hoarding your leads
 
MENTIONED IN THIS EPISODE:
Megan Wisdom Copywriting can find your lead leaks and start recapturing them to rapidly grow your list. It’s part of our Full Service Email Marketing Plan! Contact me for more details on how it works!
Manychat - the tool for collecting leads from social media
Zapier - can connect some sales platforms to email service providers for seamless lead generation
 
⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram 
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EP 90 | Three Ways to Potentially Double Sales Without Using Social Media

​Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place?
 
In this episode, you’ll learn:
How to double your email open rates
Techniques to increase click-through rates
Strategies for growing your email list with quality leads
The importance of storytelling in emails
Tips for ensuring your emails are easy to read and take action
 
MENTIONED IN THIS EPISODE:
➡️ CLICK HERE to get the Email Foundations That Affect Sales Mini Course for $29! 
Learn the industry-proven tips that professional copywriters use to tweak email content that can improve conversion rates. From subject lines to send times, segmentation and more, you'll learn how to make the most of what you've written 
 
Try Mail Tester to check your email's deliverability and spam score. https://www.mailgenius.com/
 
Past episodes related to this topic:
🎧EP 02 | How to Write Engaging Emails (Even If You Hate Writing)
🎧EP 03 | How to Consistently Improve Open Rates
🎧EP 86 |The Email Strategy That Took a Client from 12% to 50% Open Rates
🎧EP 7 | How Can I Use Storytelling in Email Marketing? LIVE Storytelling Exercise
🎧EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free
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