EP 71 | Storytelling Strategy to Showcase Your Product's True Worth

Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time.

 

Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value story.

 

Spoiler alert: the value story has nothing to do with the cost of your product or service.

 

Listen in to hear:

• Key elements to include in a value story
• How to visualize the characters in sales copy
• How to structure a value story
• Why you must showcase transformation
• What to avoid in a value story
• What details to include and exclude
• The importance of focusing on benefits over features

 

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

➡️ CLICK HERE TO JOIN THE CHALLENGE!

 

Books mentioned in this episode:

• Storyworthy by Matthew Dicks
• Stories That Stick by Kindra Hall
• Building a StoryBrand by Donald Miller

 

Connect with Megan Wisdom Copywriting:

 

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

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