EP 72 | Using Vulnerability Stories as a Superpower in Marketing

Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up! 

 

Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week. 

 

Listen in to hear:

• My cringe-worthy childhood nickname
• The difference between a founder story and a purpose story
• How authenticity builds trust
• What Brene Brown’s research discovered about vulnerability
• The difference between retelling an event vs. storytelling with purpose
• Why clarity matters more in a purpose story than any other
• Questions to help you create a value story

 

Purpose-driven products mentioned in this episode:

• Warby Parker glasses
• Toms shoes
• Ziyada artisan home decor

 

📧 Click Here to Join the FREE Email Storytelling Challenge! 📧

Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!

 

Connect with Megan Wisdom Copywriting:

 

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips