Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting. In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all. I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}. I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing. Because copywriting is all about conversation (not complete sentences). Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals. I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue. So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve. Connect with Megan Wisdom Copywriting: Web: https://www.meganwisdom.com Instagram: @meganwisdomwrites
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Episodes
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time.
Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value story.
Spoiler alert: the value story has nothing to do with the cost of your product or service.
Listen in to hear:
Key elements to include in a value story
How to visualize the characters in sales copy
How to structure a value story
Why you must showcase transformation
What to avoid in a value story
What details to include and exclude
The importance of focusing on benefits over features
📧 Join the FREE Email Storytelling Challenge! 📧
Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.
➡️ CLICK HERE TO JOIN THE CHALLENGE!
Books mentioned in this episode:
Storyworthy by Matthew Dicks
Stories That Stick by Kindra Hall
Building a StoryBrand by Donald Miller
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
What’s the one story that EVERY business has? A founder story.
After all, every business has a starting place and origin story.
Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like-trust factor for your business and
Listen in to hear:
Why founder stories are powerful
How founder stories can be used for financing and team-building
What can be included in a founder story
How founder stories help you stand out
Founder stories from big names like Sara Blakely & Jeff Bezos to small town coffee shops
Megan’s own founder story
And if you want to learn how to write your founder story (or stories because you can have multiple stories)....
📧 Join the FREE Email Storytelling Challenge! 📧
Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.
➡️ CLICK HERE TO JOIN THE CHALLENGE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action.
Here’s a sneak peek of what you’ll learn:
The Role of Brain Science: Discover how our brains react to stories and why they are so powerful in influencing decisions.
The Emotional Connection: Learn about the release of oxytocin and how it helps create a bond between you and your audience.
The Thought Process: How we move from problem awareness to becoming motivated to take action and change.
Practical Tips: Get actionable advice on how to structure your emails and incorporate storytelling to build loyalty and community with your clients.
📧 Join the FREE Email Storytelling Challenge! 📧
Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.
➡️ CLICK HERE TO JOIN THE CHALLENGE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Sep 24, 2024
Tuesday Sep 24, 2024
In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling.
Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making.
Let’s talk about why storytelling matters in marketing and how using stories in your email marketing can improve brand loyalty and sales.
Key takeaways from this episode:
Discover how you can utilize stories to become top of mind with clients
Understand why stories capture and hold attention longer than other tactics
Learn how to easily stand out in a sea of AI-generated content
Explore how storytelling helps overcome objections and build trust
Find out how to use stories to clear up consumer confusion
📧 Join the FREE Email Storytelling Challenge! 📧
Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.
➡️ CLICK HERE TO JOIN THE CHALLENGE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Sep 17, 2024
Tuesday Sep 17, 2024
Want to know my secret weapon for making email marketing smoother and less stressful? If you are feeling resistance toward email marketing, this episode is for you.
My secret weapon is named Sarah Gower, and she's a virtual assistant.
We're chatting about all the things a trained VA can do to help you sustain a healthy email list and make sure all the pieces are operating
Key takeaways from this episode:
What email tasks can be easily outsourced to a VA
The surprising benefit of hiring a VA that nobody talks about
One small but vital task that you may be overlooking in your current email workflow
Why doing it all yourself slows down your ability to make more sales
Tune in for valuable insights and practical tips to help streamline your email marketing strategy and connect with ideal clients who are ready to buy.
MENTIONED IN THIS EPISODE:
Ready to take email marketing off your plate so you can step into a true CEO role and scale your business faster (without losing sales)?
Our full-service email marketing solution gives you a copywriter + VA combo which means you’ll never have to open your email platform if you don’t want to!
LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING ➡️ HERE!
Connect with Virtual Assisant, Sarah Gower:
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Sep 10, 2024
Tuesday Sep 10, 2024
Sending sales emails can be tricky. You might be worried that you’re annoying your readers or being too “salesy.” It’s a possibility!
There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales.
Some of these mistakes can be found in messaging and border on unethical–tactics that reek of desperation and turn potential buyers into unsubscribers. But other messaging problems are less offensive and come from being less thoughtful about copy.
And Big Mistake #5 is all about method. I’ll share a simple tweak that can help your sales messages land in the right inbox while also potentially improving open rates, click rates, and conversions.
Tune in to discover the 5 mistakes you’ll want to avoid in your sales emails so that you can retain readers and improve sales (without being sketchy).
⭐️⭐️ JOIN THE COPY THAT CONVERTS COURSE WITH 1:1 COACHING ⭐️⭐️
High-converting email marketing works to sell when you don’t want to! Come learn the skill that you can use for the lifetime of your business. 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales emails! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today!
🚨LAST WEEK TO SIGN UP! Learn more at https://meganwisdom.com/course
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
For online business owners, battling burnout is not a question of IF but WHEN.
The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult.
It’s easy to hit a breaking point where the path of least resistance is walking away from it all.
But it doesn't have to be that way!
Today we’re chatting about how to battle burnout without jeopardizing your business.
There is a way to keep your business going even during the seasons where you might need to take an extended break.
I’m sharing my own experience keeping my business afloat during a high-stress season and providing four things to consider when deciding how to work less for a time without giving up the business you’ve worked so hard to build.
Whether you're feeling the strain of entrepreneurship or just looking to prevent burnout before it starts, this episode has something valuable for you.
Key takeaways from this episode:
Reasons business owners may experience burnout
How to identify areas where you can scale back
Why you should continue marketing efforts (even if it’s minimal)
How to determine whether to prioritize short-form or long-form content
How to create a two step plan for long-form marketing
Identifying lifestyle factors might be causing your business burnout (and how to change them)
⭐️⭐️ JOIN THE COPY THAT CONVERTS COURSE + LIVE COACHING ⭐️⭐️
High-converting email marketing sells when you don’t want to!
Come learn the skill that you can use for the lifetime of your business. 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales emails! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today!
➡️ Learn more at https://meganwisdom.com/course
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
Every online business owner eventually has to wrestle with the question: How long should a sales sequence be?
Will I turn off customers by talking about the sale for too long? How short is too short?
On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus on the three, five, and seven-day sales sequences.
I’ll share insights on the importance of timing, audience engagement, and the impact of urgency in sales sequences. Whether you're selling high-ticket items or lower-priced offers, this episode will help you make informed decisions to maximize your sales potential.
Don't miss out on valuable tips and strategies to create copy that converts into sales. Listen in and learn how to plan sales sequences that resonate with your audience and drive results.
Key takeaways from this episode:
Recognize the factors to consider when making your decision on the length of your launch sales period
Why one-size-fits-all approach to launching isn’t ideal
Benefits of a 3, 5, or 7-day sale
JOIN THE COPY THAT CONVERTS COURSE + COACHING
Ready to elevate your email marketing and learn the skill that you can use for the lifetime of your business? 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales sequence! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today!
Learn more at https://meganwisdom.com/course
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
What if we’re doing marketing all wrong? 😬
Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void.
And after making the change, she didn’t have negative results. Her email open rates are now a whopping 89%!!
Addy uses cozy marketing and world building to form long-term relationships with her audience and keep them engaged and invested in the story of her brand.
It’s definitely working for her, and it just might be the shift you’ve been looking for to make marketing your online business feel easier and help you connect with more right-fit clients.
Key Takeaways:
Learn how to create a marketing ecosystem that prioritizes relationships over transactions.
Create brand loyalty that will last no matter what pivots you may make in your business.
Discover the power of storytelling in marketing and how it can set you apart from the crowd.
Find out why prioritizing people over transactions can lead to long-term success in your business.
CONNECT WITH ADDY LOPES AT ENCONTRO CREATIVE:
Instagram: https://www.instagram.com/encontrocreative/
Email list: https://encontrocreative.com/build-your-brand-world
🤗 NOW ENROLLING! ➡️ The Copy That Converts [BETA] Course!
If you are tired of stressing over what to write, when to send, or how to sell without being too “salesy,” then come learn the copywriting principles that will help you create an email sequence with confidence knowing you’ve created words that work to help you make more sales.
You’ll get to join the program at 50-60% off future pricing AND live coaching is included. But spots are limited, so reserve your seat today. CLICK HERE FOR DETAILS!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you.
Key Takeaways:
What is social proof?
How testimonials strengthen your online business
Tips for storing and organizing testimonials
When to ask directly for client feedback
How to get authentic testimonials
Why specificity matters
The one thing you shouldn’t do when gathering testimonials
🤗SIGN UP FOR THE INSIDER SCOOP! There’s a way where you can know exactly what to do to get copy that converts, and it’s coming next week, but you can be the first to know! ➡️ CLICK HERE
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips