Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting. In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all. I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}. I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing. Because copywriting is all about conversation (not complete sentences). Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals. I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue. So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve. Connect with Megan Wisdom Copywriting: Web: https://www.meganwisdom.com Instagram: @meganwisdomwrites
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Episodes
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners.
That said, there are some things that make people absolutely crazy about email marketing. And if you want to keep subscribers engaged (and not hitting that unsubscribe button), you need to avoid these common mistakes.
In this episode, we’ll cover:
Why email marketing is still a must-have for your business
The #1 reason people unsubscribe (and how to prevent it)
How sending too many emails can backfire—without you even realizing it
The thing most email marketers forget about when scheduling newsletters
The mistake that makes emails feel like a waste of time for your subscribers
How to test and optimize email length based on your unique audience
Simple tweaks to make your emails more valuable (without giving away freebies all the time!)
MENTIONED IN THIS EPISODE:
💌 Free Guide: Stand Out in the Inbox – Grab my free guide to writing high-interest emails people actually want to read. [ Get Your Copy HERE! ]
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business).
In this episode, I’ll reveal:
Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business
How I failed in email marketing for my TPT store in the past
How I’m taking a more strategic approach this time around
Why email marketing is an essential part of a long-term business plan
Lessons from automations gone wrong
How I plan to recapture and engage my audience
6 mistakes I made (and you should avoid)
This series will give you actionable lessons whether you’re starting your first email list, revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business!
MENTIONED IN THIS EPISODE:
Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist! < Not an affiliate link. I’m just a big fan!
EPISODE 81: Which Email Provider is Best for Onlines Business Owners in 2025?
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered!
With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming.
But don’t worry! We’re diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs.
In this episode, we’ll cover:
Why there’s no “one size fits all” email provider
A breakdown of the best platforms for small online businesses
The two email providers I recommend for online business owner most often (and why)
Key features to consider based on your business needs
3 questions to ask yourself before choosing a platform
How to know when you should switch platforms
MENTIONED IN THIS EPISODE:
CLICK HERE and save 50% off your first year with Flodesk
Want to get started using Kit? CLICK HERE
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⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
Welcome to 2025! Are you ready to make this year the best one yet for your small business?
Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you.
In this episode, we’ll cover:
Why email marketing is still king
5 simple steps to create a profitable email marketing plan
Why consistency is important (but is not the most important thing)
Megan’s prediction for the most important factor for online business success in 2025
How to create a balanced plan for sales vs. nurture emails
How failing to plan is planning to fail
The importance of setting measurable goals for email marketing
How to backwards plan your offers and promotions this year
MENTIONED IN THIS EPISODE:
Download the FREE 2025 Confident Copy Planner
Missed the free Storytelling Challenge? CLICK HERE to sign up.
Want to take email marketing off your plate this year? Check out all of our email marketing services: www.meganwisdom.com/services
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⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram
⭐️Sign up for email marketing tips in your inbox
Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list.
In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust.
Listen in to learn:
The reason you should resend to unopens
The negative impacts of resending to unopened emails and how to avoid them
MENTIONED IN THIS EPISODE:
EP 37 / Ditch the Dead Weight! Why & How You Should Clean Up Your Email List
LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️https://meganwisdom.com/services
Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content?
Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and she's sharing tips on how to make your boring business unforgettable.
Madison is a small business owner, mother, and entrepreneur. Madison knows what it's like to juggle all of the things and how important it is to get support to make sure your finances are rock-solid. Her business provides bookkeeping and now CPA services for creative entrepreneurs and online business owners.
In today’s episode, we’ll explore how Madison was able to hone in on her client avatar to nail her messaging and why she believes sprinkling personality into messaging is even more important for so-called “boring businesses” or when offering services that require others to be vulnerable (like finances, medical, mental health, etc.).
We’ll also talk about how Madison invented a character–the infamous “CPA Gary”--to spice up her marketing and help followers better understand the differences in her bookkeeping services for online businesses owners.
CONNECT WITH MADISON BROWN @ MADISON DEARLY BOOKKEEPING
➤ Download her free guide: “5 Ways Bookkeeping Can Save You Money”
➤ Website: https://madisondearly.com/
➤ Instagram: https://www.instagram.com/madisondearly/
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy.
Every website, sales page, and email MUST start with one thing.
In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it comes to creating copy that converts, there's nothing more impactful, but unfortunately, many business owners skip it.
LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️ https://meganwisdom.com/services
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Nov 19, 2024
Tuesday Nov 19, 2024
Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good!
Before you publish your Black Friday email message, you’ll need to make sure your audience is warm and ready to receive your message. If you don’t, you ‘ll risk damaging your sender reputation and harming your email list with spam complaints and unsubscribes.
Listen in and learn how to warm up your list (even if you’ve “‘ghosted” it recently) and make the most of your Black Friday sale!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique!
But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money.
In this episode, I share my personal story of why I chose not to launch a new business after nearly a year of planning. It may sound surprising, but I believe that decision saved me from online business failure – all thanks to one crucial step: market research.
Discover how market research can be a game-changer for online businesses and why it’s essential for creating copy that converts.
You’ll also learn three simple and actionable ways to conduct your own market research before launching any new product, service, or offer.
Tune in to save time, save money, and start your next launch on the right foot with high-converting copy that truly resonates with your audience!
➡️ ➡️ SIGN UP FOR THE COPY THAT CONVERTS NEWSLETTER HERE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Nov 05, 2024
Tuesday Nov 05, 2024
Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment.
And what if that “good enough” site is actually costing you clients?
In today’s episode, you’ll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. Together, we explore how to shift your website from “meh” to magnetic.
Rachel is a copywriter on a mission to help online entrepreneurs use their words to skyrocket their business and client relationships. She has a background in corporate marketing and uses data to help craft words that make an impact. When she’s not pouring her heart out onto the page–she’s probably barefoot, baking challah bread, and belting out worship songs with her little guy.
Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space.
You’ll learn:
Why knowing your ideal client is crucial for writing effective website copy that resonates and converts
Simple tweaks to help each page speak authentically to your audience, even if you’re still building confidence in your brand
How strategic opt-ins and high-converting headlines can make all the difference in turning visitors into leads
The biggest mistakes people make on the about page (and how to make yours unforgettable)
Tips for creating long-form content that keeps visitors engaged and coming back
The role of SEO in web copy and how it can boost your visibility in search results
How copywriters can serve as a ‘guidance counselor’ or ‘detective’ for online business owners
The advantages of hiring a professional copywriter to save time and amplify your message
If your website feels like it’s missing something—or even if you’re just starting out—this episode will give you practical insights to build a website that truly represents your business and attracts the clients you want.
CONNECT WITH COPYWRITER RACHEL VERDE:
CLICK HERE to get Rachel’s Five Tips to Write Website Copy That Sells
Follow Rachel on Instagram or through her website - rachelverde.com
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips