Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

EP 90 | Three Ways to Potentially Double Sales Without Using Social Media

​Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place?
 
In this episode, you’ll learn:
How to double your email open rates
Techniques to increase click-through rates
Strategies for growing your email list with quality leads
The importance of storytelling in emails
Tips for ensuring your emails are easy to read and take action
 
MENTIONED IN THIS EPISODE:
➡️ CLICK HERE to get the Email Foundations That Affect Sales Mini Course for $29! 
Learn the industry-proven tips that professional copywriters use to tweak email content that can improve conversion rates. From subject lines to send times, segmentation and more, you'll learn how to make the most of what you've written 
 
Try Mail Tester to check your email's deliverability and spam score. https://www.mailgenius.com/
 
Past episodes related to this topic:
🎧EP 02 | How to Write Engaging Emails (Even If You Hate Writing)
🎧EP 03 | How to Consistently Improve Open Rates
🎧EP 86 |The Email Strategy That Took a Client from 12% to 50% Open Rates
🎧EP 7 | How Can I Use Storytelling in Email Marketing? LIVE Storytelling Exercise
🎧EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free
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EP 89 | Loyalty Isn’t Logical: What Neuroscience Says About Brand Loyalty

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans.
In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions.​ You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn’t rational, it’s primal.”
 
We’ll discuss:
The surprising primal nature of customer loyalty and client retention
The four core drivers of loyalty: reward, memory, emotion, and social interaction
Practical strategies to foster brand loyalty
The right way to give clients a dopamine hit (Hint: it’s not social media)
The power of social proof for buyer behavior
How you can use your email marketing to create emotional connections
The importance of fostering community and simple sign up/checkout systems
MENTIONED IN THIS EPISODE:
📖READ: Mailchimp's The Science of Loyalty Report​
📩SIGN UP: Join the FREE Email Storytelling Challenge​
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EP 88 | Two Non-Negotiable Foundations for High-Converting Copy

Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops.
 
In this episode, we’ll cover:
The two non-negotiable elements of a profitable launch or product promo
How market research shapes every piece of your copy (and how to do it right)
The secret to a sales page that does the selling for you
Why reply on AI alone won’t create high-converting copy (and what will)
How to take one great key piece of copy and turn it into an entire sales strategy
 
MENTIONED IN THIS EPISODE:
🚀 Grab the Launch Copy Checklist to plan your promo without overwhelm. 👉CLICK HERE!
📩  Need done-for-you sales page or email sales sequence? Check out our launch copy services at www.meganwisdom.com/services
 
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EP 87 | How to Provide Value in a Nurture Email without a Freebie

The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients. 
Today, you'll hear an excerpt from my interview with Gillian Perkins on her podcast, Work Less, Earn More, where we dig into the benefits and implementation of storytelling in marketing. 
 
If you’ve ever felt like you need to throw a freebie or discount into every email just to grab attention, I’ve got some news for you—there’s a way to add serious value without always doling out freebies. 
We’re chatting about how storytelling can transform your emails into must-open messages that resonate, build trust, and feel just like a heart-to-heart with a friend.
In this episode you’ll hear:
The significance of storytelling in Polynesian culture and its application in business​.
How storytelling can enhance client relationships and community building​.
The magic behind using emotion and real-life examples to spark action
Simple, everyday ways to weave value into your content—without always needing a discount
Misconceptions about storytelling in marketing
Tips on using personal anecdotes and analogies to create deeper connections
 How to keep your email audience coming back for more, even when you’re not giving away stuff
 
MENTIONED IN THIS EPISODE:
🎧This is an excerpt from Episode 246 of the Work Less Earn More podcast with Gillian Perkins. Click the link to listen to the entire episode!
📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!
You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.
 
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EP 86 | The Email Strategy That Took a Client from 12% to 50% Open Rates

Are you struggling with low open rates and unsure what to do better?
In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there.
We’ll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can make a huge difference in email metrics and in sales. 
In this episode, we’ll cover:
The first steps to take when assessing your email list health and engagement
How to structure a consistent and effective weekly or monthly email strategy
Why you might want to create “sections” in your newsletter and what that could look like
How to use storytelling in email marketing (and why it has to connect back to your reader)
The importance of tracking and optimizing key email metrics for success
 
MENTIONED IN THIS EPISODE:
🎧Hear the rest of this interview with Gillian Perkins on Episode 246 of the Work Less Earn More podcast. 
📩 Need help crafting a personalized email strategy that works best for your online business? CLICK HERE to book a strategy session.
 
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EP 85 | Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel

Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. 
But what if your welcome sequence didn’t stop after just a few emails? 
Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—or even months—ensuring every new subscriber gets your best content while keeping them engaged and ready to buy.
This strategy can help you automate sales, stay top of mind, and create a seamless experience for every subscriber. But is it right for your business?
In this episode, we’ll cover:
How an endless welcome sequence differs from an evergreen sales sequence
The biggest benefits
The risks (and how to avoid them) 
How to structure your sequence to build relationships, boost engagement, and increase conversions
Whether or not this strategy makes sense for your business model
 
MENTIONED IN THIS EPISODE:
📩 Need help mapping out your Endless Welcome Sequence? Let me help you create a plan and write the emails for you! CLICK HERE to book a strategy session.
💡 Check out my email marketing services – If you’d rather not write build out an entire email automation, I’ve got you covered! Learn more at https://meganwisdom.com/services.
💪My favorite strength training workout: EVLO Fitness
 
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EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result.
If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end!
In this episode, we’ll cover:
The surprise that changed my perspective on my “dead” email list
Why email marketing can work for you, even when you aren’t working
The strategy behind re-engaging cold subscribers (without tanking your sender reputation)
Why I didn’t move my list to a new email platform—yet
How online business owners often jump ahead of where they are (and how I’m avoiding that mistake)
The reality (i.e. limitations) of using MailChimp’s free plan 
How to stay financially smart with your onlines business decisions
 
MENTIONED IN THIS EPISODE:
🎧 Episode 82 – Hear the backstory on the Email Revival Project.
💡 Need a help re-engaging cold subscribers? Book a strategy session with me to create a re-engagement plan that protects your sender reputation. Sign up here!
📖 Profit First by Mike Michalowicz – A must-read for staying profitable in your business. 

EP 83 | 3 Reasons People Hate Email Marketing & How to Change Their Minds

You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners.
That said, there are some things that make people absolutely crazy about email marketing. And if you want to keep subscribers engaged (and not hitting that unsubscribe button), you need to avoid these common mistakes.
In this episode, we’ll cover:
Why email marketing is still a must-have for your business
The #1 reason people unsubscribe (and how to prevent it)
How sending too many emails can backfire—without you even realizing it
The thing most email marketers forget about when scheduling newsletters
The mistake that makes emails feel like a waste of time for your subscribers
How to test and optimize email length based on your unique audience
Simple tweaks to make your emails more valuable (without giving away freebies all the time!)
MENTIONED IN THIS EPISODE:
💌 Free Guide: Stand Out in the Inbox – Grab my free guide to writing high-interest emails people actually want to read. [ Get Your Copy HERE! ]
 
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
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EP 82 | Email Revival Project: Lessons from a Neglected Email List

Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business).
In this episode, I’ll reveal:
Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business
How I failed in email marketing for my TPT store in the past
How I’m taking a more strategic approach this time around
Why email marketing is an essential part of a long-term business plan
Lessons from automations gone wrong 
How I plan to recapture and engage my audience
6 mistakes I made (and you should avoid)
This series will give you actionable lessons whether you’re starting your first email list,  revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business! 
 
MENTIONED IN THIS EPISODE:
Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist!  < Not an affiliate link. I’m just a big fan! 
EPISODE 81: Which Email Provider is Best for Onlines Business Owners in 2025?
 
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
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EP 81 | Which Email Provider Is Best for Online Business Owners in 2025?

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered!
With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming.
But don’t worry! We’re diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs.
 
In this episode, we’ll cover:
Why there’s no “one size fits all” email provider
A breakdown of the best platforms for small online businesses
The two email providers I recommend for online business owner most often (and why)
Key features to consider based on your business needs
3 questions to ask yourself before choosing a platform
How to know when you should switch platforms
 
MENTIONED IN THIS EPISODE:
CLICK HERE and save 50% off your first year with Flodesk 
Want to get started using Kit? CLICK HERE
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⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips