Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting. In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all. I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}. I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing. Because copywriting is all about conversation (not complete sentences). Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals. I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue. So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve. Connect with Megan Wisdom Copywriting: Web: https://www.meganwisdom.com Instagram: @meganwisdomwrites
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Episodes
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
Welcome to 2025! Are you ready to make this year the best one yet for your small business?
Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you.
In this episode, we’ll cover:
Why email marketing is still king
5 simple steps to create a profitable email marketing plan
Why consistency is important (but is not the most important thing)
Megan’s prediction for the most important factor for online business success in 2025
How to create a balanced plan for sales vs. nurture emails
How failing to plan is planning to fail
The importance of setting measurable goals for email marketing
How to backwards plan your offers and promotions this year
MENTIONED IN THIS EPISODE:
Download the FREE 2025 Confident Copy Planner
Missed the free Storytelling Challenge? CLICK HERE to sign up.
Want to take email marketing off your plate this year? Check out all of our email marketing services: www.meganwisdom.com/services
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Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list.
In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust.
Listen in to learn:
The reason you should resend to unopens
The negative impacts of resending to unopened emails and how to avoid them
MENTIONED IN THIS EPISODE:
EP 37 / Ditch the Dead Weight! Why & How You Should Clean Up Your Email List
LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️https://meganwisdom.com/services
Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
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Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content?
Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and she's sharing tips on how to make your boring business unforgettable.
Madison is a small business owner, mother, and entrepreneur. Madison knows what it's like to juggle all of the things and how important it is to get support to make sure your finances are rock-solid. Her business provides bookkeeping and now CPA services for creative entrepreneurs and online business owners.
In today’s episode, we’ll explore how Madison was able to hone in on her client avatar to nail her messaging and why she believes sprinkling personality into messaging is even more important for so-called “boring businesses” or when offering services that require others to be vulnerable (like finances, medical, mental health, etc.).
We’ll also talk about how Madison invented a character–the infamous “CPA Gary”--to spice up her marketing and help followers better understand the differences in her bookkeeping services for online businesses owners.
CONNECT WITH MADISON BROWN @ MADISON DEARLY BOOKKEEPING
➤ Download her free guide: “5 Ways Bookkeeping Can Save You Money”
➤ Website: https://madisondearly.com/
➤ Instagram: https://www.instagram.com/madisondearly/
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy.
Every website, sales page, and email MUST start with one thing.
In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it comes to creating copy that converts, there's nothing more impactful, but unfortunately, many business owners skip it.
LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️ https://meganwisdom.com/services
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Nov 19, 2024
Tuesday Nov 19, 2024
Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good!
Before you publish your Black Friday email message, you’ll need to make sure your audience is warm and ready to receive your message. If you don’t, you ‘ll risk damaging your sender reputation and harming your email list with spam complaints and unsubscribes.
Listen in and learn how to warm up your list (even if you’ve “‘ghosted” it recently) and make the most of your Black Friday sale!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique!
But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money.
In this episode, I share my personal story of why I chose not to launch a new business after nearly a year of planning. It may sound surprising, but I believe that decision saved me from online business failure – all thanks to one crucial step: market research.
Discover how market research can be a game-changer for online businesses and why it’s essential for creating copy that converts.
You’ll also learn three simple and actionable ways to conduct your own market research before launching any new product, service, or offer.
Tune in to save time, save money, and start your next launch on the right foot with high-converting copy that truly resonates with your audience!
➡️ ➡️ SIGN UP FOR THE COPY THAT CONVERTS NEWSLETTER HERE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Nov 05, 2024
Tuesday Nov 05, 2024
Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment.
And what if that “good enough” site is actually costing you clients?
In today’s episode, you’ll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. Together, we explore how to shift your website from “meh” to magnetic.
Rachel is a copywriter on a mission to help online entrepreneurs use their words to skyrocket their business and client relationships. She has a background in corporate marketing and uses data to help craft words that make an impact. When she’s not pouring her heart out onto the page–she’s probably barefoot, baking challah bread, and belting out worship songs with her little guy.
Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space.
You’ll learn:
Why knowing your ideal client is crucial for writing effective website copy that resonates and converts
Simple tweaks to help each page speak authentically to your audience, even if you’re still building confidence in your brand
How strategic opt-ins and high-converting headlines can make all the difference in turning visitors into leads
The biggest mistakes people make on the about page (and how to make yours unforgettable)
Tips for creating long-form content that keeps visitors engaged and coming back
The role of SEO in web copy and how it can boost your visibility in search results
How copywriters can serve as a ‘guidance counselor’ or ‘detective’ for online business owners
The advantages of hiring a professional copywriter to save time and amplify your message
If your website feels like it’s missing something—or even if you’re just starting out—this episode will give you practical insights to build a website that truly represents your business and attracts the clients you want.
CONNECT WITH COPYWRITER RACHEL VERDE:
CLICK HERE to get Rachel’s Five Tips to Write Website Copy That Sells
Follow Rachel on Instagram or through her website - rachelverde.com
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all?
In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten.
By using Matthew Dicks’ Crash and Burn Method, you can uncover story gems that can resonate with your readers and bring your brand to life.
Listen in as Lauryn Franks, a fellow marketer (who also happens to be my daughter!), joins me in a live storytelling brainstorming session.
This method is perfect for marketers, creators, and anyone wanting to add a bit more personality to their messaging.
📧 Join the FREE Email Storytelling Challenge! 📧
Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.
➡️ CLICK HERE TO JOIN THE CHALLENGE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Oct 22, 2024
Tuesday Oct 22, 2024
Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!
Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.
Listen in to hear:
My cringe-worthy childhood nickname
The difference between a founder story and a purpose story
How authenticity builds trust
What Brene Brown’s research discovered about vulnerability
The difference between retelling an event vs. storytelling with purpose
Why clarity matters more in a purpose story than any other
Questions to help you create a value story
Purpose-driven products mentioned in this episode:
Warby Parker glasses
Toms shoes
Ziyada artisan home decor
📧 Join the FREE Email Storytelling Challenge! 📧
Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.
➡️ CLICK HERE TO JOIN THE CHALLENGE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time.
Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value story.
Spoiler alert: the value story has nothing to do with the cost of your product or service.
Listen in to hear:
Key elements to include in a value story
How to visualize the characters in sales copy
How to structure a value story
Why you must showcase transformation
What to avoid in a value story
What details to include and exclude
The importance of focusing on benefits over features
📧 Join the FREE Email Storytelling Challenge! 📧
Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.
➡️ CLICK HERE TO JOIN THE CHALLENGE!
Books mentioned in this episode:
Storyworthy by Matthew Dicks
Stories That Stick by Kindra Hall
Building a StoryBrand by Donald Miller
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips