Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting. In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all. I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}. I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing. Because copywriting is all about conversation (not complete sentences). Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals. I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue. So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve. Connect with Megan Wisdom Copywriting: Web: https://www.meganwisdom.com Instagram: @meganwisdomwrites
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Episodes
Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
What if we’re doing marketing all wrong? 😬
Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void.
And after making the change, she didn’t have negative results. Her email open rates are now a whopping 89%!!
Addy uses cozy marketing and world building to form long-term relationships with her audience and keep them engaged and invested in the story of her brand.
It’s definitely working for her, and it just might be the shift you’ve been looking for to make marketing your online business feel easier and help you connect with more right-fit clients.
Key Takeaways:
Learn how to create a marketing ecosystem that prioritizes relationships over transactions.
Create brand loyalty that will last no matter what pivots you may make in your business.
Discover the power of storytelling in marketing and how it can set you apart from the crowd.
Find out why prioritizing people over transactions can lead to long-term success in your business.
CONNECT WITH ADDY LOPES AT ENCONTRO CREATIVE:
Instagram: https://www.instagram.com/encontrocreative/
Email list: https://encontrocreative.com/build-your-brand-world
🤗 NOW ENROLLING! ➡️ The Copy That Converts [BETA] Course!
If you are tired of stressing over what to write, when to send, or how to sell without being too “salesy,” then come learn the copywriting principles that will help you create an email sequence with confidence knowing you’ve created words that work to help you make more sales.
You’ll get to join the program at 50-60% off future pricing AND live coaching is included. But spots are limited, so reserve your seat today. CLICK HERE FOR DETAILS!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you.
Key Takeaways:
What is social proof?
How testimonials strengthen your online business
Tips for storing and organizing testimonials
When to ask directly for client feedback
How to get authentic testimonials
Why specificity matters
The one thing you shouldn’t do when gathering testimonials
🤗SIGN UP FOR THE INSIDER SCOOP! There’s a way where you can know exactly what to do to get copy that converts, and it’s coming next week, but you can be the first to know! ➡️ CLICK HERE
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Aug 06, 2024
Tuesday Aug 06, 2024
Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing.
There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (And there’s no difficult tech knowledge required!)
Listen and learn the most vital part of a high-converting email marketing campaign.
MENTIONED IN THIS EPISODE: Conversation with a business buddy comes to you inbox every week >> GET THE NEWSLETTER
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world’s email users have a Gmail account, so it’s important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab.
But how?
In today’s episode, we’ll look at the factors that the algorithm uses to determine how Google categorizes your email messages and what you can do to move from Promotions to Primary.
MENTIONED IN THIS EPISODE:
COMING SOON!!! 🤗 There’s a way where you can know exactly what to do to get copy that converts, and it’s coming soon! ➡️ ➡️ CLICK HERE TO BE THE FIRST TO KNOW!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Jul 23, 2024
Tuesday Jul 23, 2024
Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email?
If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you.
Key takeaways
Value isn't just about free content or tips.
Words can be immensely powerful in driving engagement and building relationships.
Community building is essential in marketing, creating a loyal and engaged audience.
Invite me into your inbox! ➡️ Join my newsletter posse HERE
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Jul 16, 2024
Tuesday Jul 16, 2024
I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging.
Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into the psychology behind effective marketing strategies.
Listen in to find out why I recommend these books and why you should read them, too!
Profit First by Mike Michaelowicz
Everything is Figureoutable by Marie Forleo
The Psychology of Winning Denis Waitley
Free to Focus by Michael Hyatt
Building a Story Brand by Donald Miller
Made to Stick by Chip & Dan Heath
Stories That Stick by Kindra Hall
Start with Why by Simon Sinek
Influence: The Psychology of Persuasion by Robert Cialdini
What Your Customer Wants and Can’t Tell You by Melina Palmer
If you read these or any others this summer, don’t forget to share on Instagram and tag me @meganwisdomwrites!
Invite me into your inbox! ➡️ Join my newsletter posse HERE
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Jul 09, 2024
Tuesday Jul 09, 2024
Email marketing is a powerful tool to make sales for your online business, so growing that list should be a priority for every online business owner.
But paying for ads can be a risky investment that many solopreneurs aren’t willing to make in the early stages of business growth.
What if I told you there is a way to grow your list without spending a dime on ad spend? There’s not just ONE but SEVEN ways to increase the number of contacts on your email list for free. Listen to the episode to learn more!
Mentioned in this episode:
📧READY FOR FULL SERVICE EMAIL MARKETING? More info HERE!
EP 41 | How to Write Emails That People Actually Want to Read - Courtney Talley of Salesgirl Social
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Jul 02, 2024
Tuesday Jul 02, 2024
Is your sales page turning visitors into paying customers or scaring them away?
In this episode of Copy That Converts, we’re taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates.
But here's the thing: it's probably not what you think!
We'll explore the surprising culprit behind low conversions and show you how to identify it in your own sales pages.
Why are Sales Pages Important?
Sales pages are the cornerstone of your online sales funnel. They're the dedicated space where you present your offer, highlight its benefits, and convince potential customers to take the plunge.
A well-crafted sales page can be the difference between a thriving business and one struggling to gain traction.
Tune in to discover:
The #1 mistake sabotaging your sales page conversions
How to identify this critical error in your own sales pages
Strategies to fix the problem and boost your conversion rates
Need help with your sales page? Pick one!
DIY: Get a personalized audit of the sales page you have written to make sure all of your copy is optimized for conversion
DONE-FOR-YOU: You get extensive market research and a sales page written with conversion in mind.
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Jun 18, 2024
Tuesday Jun 18, 2024
Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale.
Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead:
Focus your copy on the right thing
Ensure the right message is getting to the right people
Make an emotional connection
Use scarcity and urgency (without being sleazy)
Boost your brand’s credibility and trust
Create a simple path to buy
🌟 WANT TO LEARN HOW TO WRITE COPY THAT CONVERTS? TELL ME MORE!
MENTIONED IN THIS EPISODE:
EP 34 | 10 Tips to Revamp Email Marketing This Year
EP 47 | QUICK TIPS: Email Marketing Personalization Tools & Techniques
EP 04 | 5 Factors That Can Prevent Your Emails from Reaching an Inbox
EP 07 | How Can I Use Stories in Email Marketing? Live Storytelling Exercise
EP 29 | Storytelling Tips
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Jun 11, 2024
Tuesday Jun 11, 2024
Today, I’m debunking 4 common myths about storytelling in email marketing.
Spoiler alert: Storytelling is crucial for higher conversions! If you want to stand out and make more sales, give this one a listen.
Here are the 4 myths we’ll be discussing on today’s episode:
Myth #1: "No one wants to read stories in emails." FALSE!
Myth #2: "Storytelling is a waste of time and energy." WRONG!
Myth #3: "I can't write stories, I'm not creative." LIE!
Myth #4: "I don't have any stories to tell." UNTRUE!
MENTIONED IN THIS EPISODE:
🌟 Ready to level up your email marketing with storytelling? Or simply want to learn how to write copy that converts? Big opportunity coming sono! CLICK & BE THE FIRST TO KNOW!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips