Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting. In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all. I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}. I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing. Because copywriting is all about conversation (not complete sentences). Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals. I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue. So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve. Connect with Megan Wisdom Copywriting: Web: https://www.meganwisdom.com Instagram: @meganwisdomwrites
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Episodes
Tuesday Mar 05, 2024
Tuesday Mar 05, 2024
If you think email marketing has to be boring, think again! Today, we’re chatting about how to create engaging, personality-filled, story-driven emails that everyone wants to read.
Today, I’m excited to share a new podcast episode featuring the amazing Courtney Talley, the author of the daily email Sales Girl Social. You’ll get insider tips on creating engaging emails and connecting with your audience. Courtney is a true Salesgirl who not only knows how to get attention but also how to handle doubts, provide value…and she never stops selling!
Courtney shares the birth story of Sales Girl Social, how it evolved into a must-read daily newsletter with an incredible 75% open rate!.
Ever wondered how to make your emails stand out? Courtney's secret sauce lies in personality-filled, story-driven content that keeps readers hooked. Learn how she crafts emails that convert and entertain at the same time. Plus, she spills the beans on where she finds her creative inspiration.
Discover the platform Courtney uses for Sales Girl Social and why it's a game-changer for growing your audience. Plus, find out the surprising benefits of storytelling in marketing that will make you rethink your email strategy. Y’all know how I feel about storytelling!
If you're ready to up your email game and connect with your audience in a whole new way, this episode is a must-listen! Get all the juicy details from Courtney Talley on how to make those emails irresistible to open!
➡️ MENTIONED IN THIS EPISODE:
SIGN UP for Salesgirl Social, the daily newsletter written by Courtney
Connect with Courtney via Instagram @thesalesgirlsofficial
Follow Mat & Kacy “the OG Salesgirls” from GuideCulture on Youtube: https://www.youtube.com/@TheSalesgirls
Courtney’s favorite newsletter for sporty girls: The Gist
A daily newsletter both Court & Megan enjoy: The Morning Brew
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
Struggling to decide between a weekly or monthly newsletter for your online business? Let me break it down for you in this podcast episode. 🎧
Do you remember obsessively listening to a song on repeat? That's the power of consistency, and it applies to your email marketing strategy too! 🎶
In this episode, I share why a weekly newsletter can be a game-changer for your business. From staying top of mind to boosting sales, the benefits are endless! 💼
Listen in as I explain how regular touchpoints can increase engagement, build trust, and lead to higher conversion rates. It's like knocking on a neighbor's door every Wednesday with fresh baked bread! 🍞
Ready to take your email marketing to the next level? Join me on this journey and start a new weekly newsletter tradition. Your clients will thank you! 📧
Tune in to the Copy That Converts podcast for more tips and insights on creating copy that converts into sales.
MENTIONED IN THIS EPISODE:
Join my weekly newsletter for more email marketing tips HERE
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
Hey there, business besties! It's Megan Wisdom, your go-to guide for crafting copy that doesn't just sound good, but also brings in the sales.
In our latest bite-sized episode of Copy That Converts, we dive straight into the heart of what makes copy truly effective.
I kept it short and sweet because I know you're all about efficiency. But don't let the brevity fool you—these tips are gold. And if you're gearing up for a launch, take a minute to ask yourself if you've got these three non-negotiable elements for copy that converts.
MENTIONED IN THIS EPISODE:
Join my weekly newsletter for more email marketing tips HERE
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up >> https://tinyurl.com/bigsistips
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
Want to clean up your email list but nervous about hitting ‘delete’ and removing subscribers? Then try a re-engage campaign. It is the best method to clean up your list without deleting inactive subscribers.
You’ll learn about the importance of regularly cleaning up their email list and how it can lead to a more engaged audience plus improved email metrics. We’ll chat about the three most important parts of a re-engage campaign: segmentation, automation, and creating compelling content that “hooks” them in and gets your contacts reading once again.
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MENTIONED IN THIS EPISODE:
Join my weekly newsletter for more email marketing tips HERE
EP 37: Ditch the Dead Weight! Why & How You Should Clean Up Your Email List
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up >> https://tinyurl.com/bigsistips
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
“It took AGES to build my list, and now you want me to DELETE contacts?!?”
I know–this feels counterproductive, but regularly cleaning your email list is one of the best things you can do to get higher open rates, better click-through rates, and understand your clients better. Removing unengaged subscribers can actually help your list thrive.
Discover why email list hygiene (I know, it sounds so gross) is essential to healthy email marketing and why saying “bye-bye” to some of your clients can help you connect with clients who are ready to buy.
MENTIONED IN THIS EPISODE:
I use Flodesk because it is one of the only email marketing platforms that has flat-rate pricing. That means, your bill won’t grow when your list does! To save 50% off of your first year of Flodesk, simply CLICK HERE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up >> https://tinyurl.com/bigsistips
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
In this week’s episode of Copy That Converts, we’re talking about the transformative power of storytelling in email marketing. What can using storytelling in marketing do for your business? Engaging your audience, building brand loyalty, improving conversions...storytelling in marketing can do it all!
Whether you’re a seasoned marketer or a business owner who's struggling to figure out an email strategy, listen in to get two actionable writing prompts tailored to elevate your email game. Use them to create emails to send to your list TODAY...or simply save them for a day when you’re feeling uninspired or unsure of what to write.
MENTIONED IN THIS EPISODE:
Join my email list and see different types of storytelling in action. SIGN UP HERE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Click to get yours >> https://tinyurl.com/bigsistips
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
This is URGENT! In only a few weeks, Google and Yahoo will be implementing updates to their email sender guidelines that affect every email marketer, no matter how large or small your list may be!
To avoid permanently ending up in the dreaded SPAM folder, learn the 3 steps you need to take to maintain a happy, healthy inbox and become Google compliant so you can continue to produce high-quality email marketing campaigns.
Psst! These changes are set to begin in February 2024, so don’t delay!
MENTIONED IN THIS EPISODE:
Google Email Sender Guidelines HERE
Join the free Facebook Community >> Email Marketing Tips for Online Business Owners
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
A new year always feels like a great time for a fresh start! From content consideration to techy things, here are 10 quick tips to consider if you want to revamp or revitalize your email marketing this year.
MENTIONED IN THIS EPISODE:
Join the free Facebook Community >> Email Marketing Tips for Online Business Owners
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
Let's take a walk down memory lane! 2023 was filled with ups and downs for all online business owners. I'm sharing the lessons I learned about copywriting and sales and what I'll keep and what I'll leave behind as we start a brand new year. Listen in and see if you need to change these things, too!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Big Sis sends email marketing tips to your inbox! Sign up HERE!
Tuesday Dec 26, 2023
Tuesday Dec 26, 2023
What’s the #1 thing that determines whether or not your email marketing efforts will succeed? The subject line. It’s what determines whether or not a person will click and read that carefully crafted email you created, so let’s get it right!
Listen in for best practices and 8 tips to help you create subject lines that shine!
MENTIONED IN THIS EPISODE:
Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE!
Subject Line Analyzers:
CoSchedule Headline Analyzer
Sharethrough Headline Analyzer
Omnisend Subject Line Tester
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/