Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting. In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all. I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}. I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing. Because copywriting is all about conversation (not complete sentences). Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals. I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue. So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve. Connect with Megan Wisdom Copywriting: Web: https://www.meganwisdom.com Instagram: @meganwisdomwrites
Listen on:
Episodes
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
You probably realize that email marketing is one of the most effective and cost-effective forms of marketing available, but which email marketing platform should you choose for your list?
Whether you are a new business owner looking for the right email platform to get started or a business owner with a growing email list who’s ready to make a change, this episode is for you!
I’ll share the benefits and drawbacks to five of the most commonly used email marketing platforms in the online space including Mailchimp, Flodesk, ConvertKit, GetResponse, and Active Campaign.
Your business big sis,
Megan
Mentioned in this episode:
Mailchimp
Flodesk - save 50% HERE
Convertkit
GetResponse
ActiveCampaign
CLICK HERE for info on full-service HANDS-OFF high-converting email marketing service for solopreneurs who are ready to work less but sell more!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Big Sis sends email marketing to your inbox! Sign up >> https://tinyurl.com/bigsistips
Support The Copywriting for Business Owners podcast by leaving a review on iTunes so that other online business owners can get the copywriting and email marketing support they need!
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
In today's crowded online marketplace, it's more important than ever for brands to stand out. One way to do this is through storytelling. Stories can help brands connect with consumers on an emotional level, build trust, and create a sense of community.
The benefits of storytelling
Why storytelling is more important now that AI is being used broadly
The lies we tell ourselves about storytelling
Why common, everyday stories trump big adventure stories
How to simplify the storytelling process
How to magnify the difference between you and your competitors
Your business big sis,
Megan
Mentioned in this episode:
CLICK HERE for more information on story-driven, personality-filled emails that can help you stand out in a sea of sameness!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Big Sis sends email marketing to your inbox! Sign up >> https://tinyurl.com/bigsistips
Support The Copywriting for Business Owners podcast by leaving a review on iTunes so that other online business owners can get the copywriting and email marketing support they need!
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
The world is buzzing with talk about AI. It seems to be the next big and “the thing” that will revolutionize the way we work and the way we market our businesses. While there are certainly many benefits to using AI to complete tasks and save time, there are a few reasons why you might NOT want to use it to create your all of your email marketing campaigns.
I’m discussing the pros and cons of using AI in email marketing in today’s episode.
We’ll answer questions like:
Is there ever a right time to use AI for copywriting?
Does AI have the ability to create high-converting copy?
Will you ever need to hire another marketing professional again or can AI be your new low-cost sidekick?
What are some ways I can start using AI in my marketing today?
Your business big sis,
Megan
P.S. I’d love to hear your opinions on the topic! Send me a DM @meganwisdomwrites on Instagram!
Mentioned in this episode:
CLICK HERE for info on full-service HANDS-OFF high-converting email marketing service for solopreneurs who are ready to work less but sell more!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up >> https://tinyurl.com/bigsistips
Support The Copywriting for Business Owners podcast by leaving a review on iTunes so that other online business owners can get the copywriting and email marketing support they need! 💛
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
You probably already know the importance of email marketing and the power that it has to help you make more sales, but are you doing it well? If it feels like nothing seems to be working in your email marketing,
Today we’re diving into 5 mistakes that you might be doing that may be preventing your email marketing from performing at its best.
Mentioned in this episode:
CLICK HERE for info on full-service HANDS-OFF high-converting email marketing service for solopreneurs who want to step into a CEO role and elevate their marketing to make more sales!
EP 07 | Live Storytelling Exercise with Lauren Fulton
EP 05 | How Often Should I Be Emailing My Subscribers?
Your business big sis,
Megan
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Get weekly email tips from the Bossy Big Sis: https://tinyurl.com/bigsistips
Support The Copywriting for Business Owners podcast by leaving a review on iTunes so that other online business owners can get the copywriting and email marketing support they need! 💛
Tuesday Jul 04, 2023
Tuesday Jul 04, 2023
Do you have a hard time thinking of stories that you can use in your marketing material? Are you wondering how to get started using stories in email marketing?
Listen in to this LIVE storytelling exercise that I completed with Lauren Fulton, business coach at The Rebranded Teacher Academy and host of the Rebranded Teacher Podcast. You’ll hear us brainstorm stories from Lauren’s everyday life that could be used to promote one of her digital products, and you’ll also witness Lauren’s AHA moment when she discovers how storytelling actually helps clients connect to the real value of the product.
Borrow our brainstorming pattern and start using stories in your email marketing today!
Lauren is co-host of The Teacher Seller’s Summit which is happening July 6-9, 2023. I’ll be hosting a storytelling workshop where you can learn step-by-step methods to add more stories to your email marketing with ease. If you are a teacher with a business, you don’t want to miss this conference which is jam-packed with incredible speakers who can help you grow your business. (Seriously–the talent that will be there is outstanding!) Grab your ticket HERE!
Listen to this episode to learn:
How to brainstorm story ideas to use in email marketing
Why you don’t need exotic stories to connect with clients–seemingly “boring” everyday life stories will work!
How to transition from stories to selling in emails
How storytelling communicates the REAL value of the product or service and connects with clients in a way that facts do not
Your business big sis,
Megan
Connect with Lauren Fulton:
The Rebranded Teacher Podcast
The Rebranded Teacher Academy
The Teacher Seller’s Summit
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
Support The Copywriting for Business Owners podcast by leaving a review on iTunes so that other online business owners can get the copywriting and email marketing support they need! 💛
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
Want to make more sales in your online business? Do you find it challenging to understand why some customers buy while others walk away?
Sales is so much more than just explaining the features of your product or service. Today we are going to explore the power of psychological triggers in copywriting and learn how they can supercharge your sales. Discover the secrets behind creating persuasive and compelling messages that captivate your audience, drive engagement, and ultimately increase revenue!
Listen to this episode to learn:
What are psychological triggers
How sales psychology can increase revenue for you business
How quality copywriting uses psychological triggers ethically
Where you can find people using psychological triggers in everyday life
5 types of common psychological triggers used in copywriting
Your business big sis,
Megan
How to connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
If you would like to support The Copywriting for Business Owners podcast, please leave a review on iTunes so that other online business owners can get the copywriting and email marketing support they need! 💛
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
Are you participating in inbox overkill? Bombarding your subscribers with too many emails can lead to frustration, disengagement, and unsubscribes. In this episode, we discuss the crucial factors to consider when determining the frequency of your email communications.
Listen to this episode to learn:
The importance of understanding the nature of your business and your subscribers' expectations.
The drawbacks of bombarding customers with daily promotional emails.
Strategies to strike the right balance in email frequency.
Your business big sis,
Megan
How to connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
If you would like to support The Copywriting for Business Owners podcast, please leave a review on iTunes so that other online business owners can get the copywriting and email marketing support they need! 💛
Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
Are you frustrated by your carefully crafted emails ending up in the spam folder or not reaching your audience's inbox? In this episode, we explore the factors that can impact your email deliverability and provide strategies to overcome these challenges.
Listen to this episode to discover:
The crucial role of sender reputation and how it affects email deliverability.
The significance of maintaining a high-quality email list and the importance of opt-in permission.
How spam complaints can negatively impact your sender reputation.
The content elements that can trigger spam filters and reduce deliverability.
The impact of recipient engagement on email deliverability and the importance of maintaining high open rates.
Your business big sis,
Megan
How to connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
If you would like to support The Copywriting for Business Owners podcast, please leave a review on iTunes so that other online business owners can get the copywriting and email marketing support they need! 💛
Sunday Jun 04, 2023
Sunday Jun 04, 2023
Do you want more people to open your emails? Are you looking for a way to improve your dismal open rates? There’s a very small thing that influences your open rates the most, and it’s not what you write inside the email! Let’s talk about the #1 thing to focus on when it comes to improving email open rates and ten small changes you can make today!
Listen to this episode to learn:
How to stand out in a crowded inbox
What is the most read portion of an email
Which part of your email you should spend the most time crafting
10 tips to consistently improve open rates by creating stronger subject lines
Your business big sis,
Megan
Mentioned in this episode:
Headline Studio by CoSchedule
Sharethrough Headline Analyzer
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram for more copy tips: https://www.instagram.com/meganwisdomwrites/
If you would like to support The Copywriting for Business Owners podcast, please leave a review on iTunes so that other online business owners can get the copywriting and email marketing support they need! 💛
Sunday Jun 04, 2023
Sunday Jun 04, 2023
Do you suffer from email anxiety? Is the task of writing emails exhausting? If you’ve ever felt like you’re not good at writing or been stressed out by that blinking cursor on a screen, then this episode is for you. I’m sharing 5 tips to help you write engaging emails that people want to read.
Listen to this episode to learn:
Why the “rules” that apply to formal writing don’t apply to copy
How “bad writers” or verbal processors can excel in writing copy
5 tips that you can use to improve your copy and create emails people look forward to opening
Your business big sis,
Megan
How to connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
If you would like to support The Copywriting for Business Owners podcast, please leave a review on iTunes so that other online business owners can get the copywriting and email marketing support they need! 💛